On Achieving Your New Years Goals - Armstrong Tire


Tuffy's Tips

Tuffy's Tips

On Achieving Your New Years Goals

Every Friday, Tuffy fields a question that benefits from his worldly wisdom as #TheMostInterestingRhinoInTheWorld.

This week’s question is:  Every Friday, Tuffy fields a question that benefits from his worldly wisdom as #TheMostInterestingRhinoInTheWorld. This week’s question is: “Hey Tuffy, every year, I come up with grand New Year’s resolutions, but almost inevitably, I fail at accomplishing them. Do you have any tips for what I can do to get better at following through with them?”

Tuffy’s answer: “My friend, this is a common problem for a lot of people, and it is a problem that has a solution, so take heart. One of the main challenges with setting big goals is that they’re exactly that, big. And the challenge with big goals is that they are daunting and completely overwhelm us because of their magnitude. One thing that can help you do better this year is what my old high school football coach, Coach Joe “Yella” Bergstrom called the rip and route approach. Coach Yella explained one day, “Fellas, as y’all go through life, you’ll find yourself developing all sorts of ambitions. Regardless of what your ambition is, you can count on this method to get you there. I call it the “rip and route” approach.” He held up a piece of paper in landscape orientation, and continued, “Write your goal on the right side of the paper. Now rip that paper into five about equally sized pieces and stack them up, with your goal at the bottom. You’re going to fill in the four pieces that don’t have any words on them with the steps that you need to take to get your goal, and you’re only going to focus on the top one at any given time. That is your route to getting to where you want to go. Åfter you complete each step, put a check mark on that step and hang it up on your wall so you can track your progress. After a while, you’ll get to your goal.”

Small, baby steps add up to something much bigger, and you’ll have the satisfaction of being able to track your progress, both as you start seeing the “Done” pieces get hung up, and your “to-do” pile getting smaller. That visual tracking mechanism is powerful, as it’ll inspire you to keep moving forward, and celebrate the little steps that you’ve completed, and you can do it for multiple goals. It worked for me when I started my first apparel business. I went from “do market research” to “set up an LLC” to “design the clothes” to “manufacture them” to “market them” to “sell it in a high end boutique” because I broke it down into smaller steps first. If I’d just thought about selling rhino-designed clothes in a high end store from the get-go, I would have given up a long time ago because of the enormity of the challenge. I hope this helps you as you accomplish your own goals, my friend.”


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About Tuffy

TUFFY the Rhino is more than just the Armstrong Tire mascot. On the surface, TUFFY appears to be a tough, hardened character, and arguably there is “none tougher.” In fact, he’s really a softie at heart, charming folks wherever he goes – a gentleman, for sure, but one who would equally be at home blazing frontiers as he would be dancing the waltz at a grand soirée. Often referred to as “The most interesting rhino in the world,” TUFFY has traveled the world and made many appearances representing Armstrong Tire, from advertisements co-starring stars like Lucille Ball to being featured on many eBay listings. However, he remains a simple, Midwestern rhino at heart, one that’s rooted in empathy, humility, and family values.